South African Breweries Central Region

2005–2019

Project overview

Z PR supported South African Breweries Central Region over a number of years through public relations, event management, media liaison, communication support and regional promotional activities.

The work included support for corporate social investment initiatives, media events, beer tasting competitions, community projects, advertising material and regional communication.

The challenge

SAB Central Region required reliable communication and event support across a wide range of projects. These projects involved media representatives, community partners, regional stakeholders, promotional activities and corporate social investment initiatives.

Z PR’s role was to support the planning, coordination and communication needed to make these projects visible, professional and well-managed.

What Z PR did

Z PR provided ongoing support across different SAB Central Region projects and initiatives.

The support included:

  • Public relations and media liaison
  • Event planning and coordination
  • Communication with media and stakeholders
  • Promotional and advertising support
  • Corporate social investment communication
  • Photography and videography support where required
  • Regional campaign and project coordination
  • Support for beer tasting competitions and media events

Selected projects included:

  • SAB Central Region Beer Tasting Competitions
  • SAB Rise Against Hunger
  • Iphahamise Child & Youth Care and SAB Dream Big
  • SAB support for SA football
  • SAB media briefings
  • Regional winners for the KickStart Competition

The outcome

The work helped SAB Central Region maintain strong visibility across different public relations, media and community-focused projects.

Through consistent communication, event coordination and media liaison, Z PR supported a variety of initiatives that promoted regional engagement, stakeholder relationships and public awareness.

Services used

Public relations
Media liaison
Event management
Communication support
Corporate social investment support
Promotional support
Photography and videography support
Stakeholder coordination

Case study note

This case study reflects previous work completed by Z PR for South African Breweries Central Region between 2005 and 2019. It remains part of the agency’s portfolio because it demonstrates Z PR’s long-standing experience in public relations, media liaison, event coordination, corporate social investment communication and regional stakeholder support.