Spec-Savers

2009–2020

Project overview

Z PR supported Spec-Savers in the Free State through public relations, communication support, media liaison and selected community-focused projects.

The work included regional PR support, media communication, corporate social responsibility initiatives and promotional communication for projects that helped build public awareness and community connection.

The challenge

Spec-Savers required regional public relations support that could communicate different projects clearly and professionally. These projects involved community initiatives, media releases, donations, awareness campaigns and stakeholder communication.

Z PR’s role was to help package and share these stories in a way that supported the brand’s visibility while highlighting the value of the initiatives.

What Z PR did

Z PR assisted with public relations and communication support for a range of Spec-Savers projects in the Free State.

Selected projects included:

  • Spec-Savers Goes Green in the Free State
  • Spec-Savers Free State donates 150 Spec-Lamps
  • Spec-Savers brings Christmas cheer for Sunflower House
  • Spec-Savers Design Competition media release
  • BBC Theatre Benevolent Fund Function

The support included:

  • Public relations support
  • Media liaison
  • Media release writing
  • Community project communication
  • Stakeholder communication
  • Promotional communication
  • Regional brand visibility support

The outcome

The work helped communicate Spec-Savers’ regional initiatives to the public and media in a clear and professional way.

Through consistent public relations support, Z PR helped create visibility for community projects, donations, awareness initiatives and brand-related activities in the Free State.

Services used

Public relations
Media liaison
Media release writing
Communication support
Community project communication
Stakeholder communication
Promotional support

Case study note

This case study reflects previous work completed by Z PR for Spec-Savers between 2009 and 2020. It remains part of the agency’s portfolio because it demonstrates Z PR’s experience in public relations, regional communication, media liaison and community-focused brand support.