SuperSport Let’s Play Sport Star of the Year Awards
2015–2020
Project overview
Z PR was involved in the SuperSport Let’s Play Sport Star of the Month and Sport Star of the Year awards in the Central Region of South Africa. The project focused on recognising young sporting talent and giving school learners, coaches and communities a platform to celebrate sporting achievement.
Z PR supported the competition through public relations, media liaison, event coordination, newspaper partnerships and communication support.
The challenge
The competition involved several regional newspapers, monthly winners, school communities, sponsors, media partners and an annual crowning event. This required careful coordination to keep the competition visible, credible and well-managed across different towns and media platforms.
Z PR also had to manage communication with newspapers, support the nomination and selection process, coordinate media exposure and help ensure that the annual awards event ran professionally.
What Z PR did
Z PR assisted with the planning and coordination of the competition across participating regional newspapers, including Noordkaap, Express Northern Cape, Express Free State, Kalahari Bulletin, BloemNews, Vista, Kroonnews and Vrystaat News.
The support included:
- Coordinating communication between participating newspapers and project stakeholders
- Assisting with public relations and media exposure
- Supporting the nomination and selection process
- Promoting monthly winners through newspaper coverage
- Assisting with the annual Sport Star of the Year crowning event
- Coordinating media, interviews, event logistics and winner communication
- Supporting SuperSport’s camera crew during the final event
The outcome
The project helped create meaningful visibility for young sporting talent in the Central Region. Monthly winners received regional exposure through local newspapers, while the annual event brought finalists, families, schools and supporters together to celebrate their achievements.
The crowning events in Bloemfontein, Welkom, Kimberley and Bethlehem helped strengthen the public profile of the competition and supported SuperSport’s broader goal of promoting youth sport.
Services used
Public relations
Media liaison
Event coordination
Content and communication support
Stakeholder communication
Project coordination
Case study note
This case study reflects previous work completed by Z PR between 2015 and 2020. It remains part of the agency’s portfolio because it demonstrates Z PR’s experience in public relations, media coordination, event support and regional communication campaigns.
he talent within the Central Region.
