Cell C Regional Awareness Launch (2001)

In 2001, as Cell C unveiled their brand in South Africa, Z PR took the reins as the regional coordinators of their awareness initiative. This memorable campaign unfolded at the vibrant locales of Sanlam Plaza and Mimosa Mall. The event featured roaming spotters on the lookout for individuals donning red attire, offering them a chance to win exciting prizes courtesy of Cell C. The grand entrance of Harley Davidson bikers added a thrilling spectacle to the mall’s ambiance. Moreover, each venue boasted an ensemble of eight entertainers, adorned in a captivating array of red costumes. It was truly a day filled with laughter and enjoyment!