DSTV Cartoon Network Roadshow (2001)

During the 2001 December holidays the cast of DSTV and Cartoon Network characters traveled around the country with Dexter’s Cartoon Network Road Show – a colorful, energetic and interactive road show to dazzle the young at heart! On 11 December 2001 the cast performed their spectacular show in Bloemfontein at the Loch Logan Waterfront. Z PR supplied the characters, marketing and publicity around the event and brand ambassadors to assist and entertain the children.

Characters

– Dexter
– Dee Dee
– Cow
– Scooby Doo
– Johnny Bravo

Z PR did the following to publicize the event:

• Newspaper articles in the Volksblad
• Announcements over OFM
• 600 marketing e-mails
• Putting up posters at various venues
• Distribution of flyers on Sunday and Monday prior to the show

A number of games were played in the hours following the show. This included:
• Face painting
• Puzzle games
• Photo shoots with the kids