Cell C Regional Awareness Launch (2001)
In 2001 when Cell C launched their brand in South Africa, Z PR was the regional organisers of their awareness campaign. The campaign took place at the Sanlam Plaza and at Mimosa Mall. This involved spotters moving around the venues, spotting people wearing red clothing and winning a prize sponsored by Cell C. The Harley Davidson bikers made a massive entrance into the mall. There were also eight entertainers at each venue, wearing various red costumes. What a fun day!